Digital Marketing And Its Type

 What Is Marketing?

Marketing is the activity,set of institutions,and process of creating,communicating,
delivering,and exchanging offerings that have value for customer.Marketing
includes advertising and allows businesses to sell products and services to
consumer,other businesses,and organization.
Marketing promises to boost results and, as a bonus,
further strengthen consumer engagement.

What Is Marketing Process Explain With All Steps?

Marketing Process:~A Marketing Process is a strategic plan to help a company
set and meets its financial goals.It is also known as the change of activities
such as determining what the customer values,how they return the value they
provide, devising a marketing strategy, nurturing long~term customer
relationships.

6 Steps Are There

1.Clarify The Mission,Vision And Objectives

Explanation:~The first step of marketing process is determining the
organization’s current state and it’s goal.Clarifying the mission and vision
statements enables a company to identify and analyze  its fundamental
purpose and intentions.

2.Develop A Positioning Strategy

Explanation:~When developing a positioning a strategy,a company envisions
the impression it wants to make on customers.Positioning requires a deep
awareness and understanding of both the marketplace and consumers.The
company then plans how to create that perception through advertising and
marketing messages.

3.Create A Marketing Plan

A marketing plan is an actionable process that the business can implement,measure,
adapt and improve to reach its consumer and meet its objectives.Companies usually use
the following foundational business elements to create a marketing plan:

Brand Identity

This refers to the tangible elements that helps convey a company’s desired image to
consumers.Brand Elements include a company’s vision,mission,values,personality and
voice.

Target Audience

The Target Audience is a group of people most likely to buy a company’s product or
service.A Business can define its target audience using customer evaluation andprofiling and competitor analysis.

Marketing Goals

These are the results a company hopes to gain from its marketing efforts,such as
increased brand awareness,improved customer engagement boosted sales.
Budget

The Company’s strategic tactics depends on the organization’s available budget and
resources.The Marketing plan budget section clearly outlines the costs of individual
initiatives.

4.Determine which marketing strategies to use

Explanation:~Organizations often use the following marketing
strategies known as the four ps of marketing, to identify their
ideal marketing activities

Product Strategy

The product is the good or service the company provides to consumers, and it
typically fills a need or gap in the marketplace. For instance, a child care facility
may open next to a large corporation, and the proximity of this center to the
corporation may fill a gap for employees who want the opportunity to visit their
children during the workday.

Price Strategy

This refers to where consumers find the product, such as in
stores or catalogs. It also pertains to factors like placement in
the stores, such as on specific shelves or displays, and the
distribution channels necessary for marketing.

Promotion Strategy

A company uses promotion strategies to make
consumers aware of the product or service.
This usually includes advertising and other
promotional activities, like offering a sale.

5.Implement The Marketing Plan

Explanation:~After devising a marketing plan and
establishing strategic marketing tactics, the business
can complete the following actions:

• Determine and obtain the budget, platforms and

• staff required to fulfill the plan

• Create content types and promotion plans and a

• timeline for accomplishing these plans

• Set metrics and key performance indicators (KPIs)

• and select tracking tools and methods

• Take the actions stated in the plan

6.Evaluate Results And Realign As Necessary

Explanation:~The final step of the marketing process is reviewing and evaluating results. This includes tracking elements like how many customers engage with an ad or whether the company achieved its desired KPIs. After analyzing the data and creating detailed reports, the organization can adapt the marketing plan to maximize future profitability.

What Are Four Ps Of Marketing?

Product:~The Product is the good or service being targeted to the target audience.It includes the features,design,quality,packaging,and branding of the product.The type of product or service you offer helps you determine how much to charge for it.

Price: When marketing a product or service,it is important to pick a price that is simultaneously accessible to the target market and meets a business goals This involves finding the right balance between profitability and customer affordability.

Place:~Place is where you sell your product and the distribution channels
you use to get it to your customer It involves decisions related to distribution channels,warehousing and logistics so you can ensure that your products are accessible and convenient for customers to purchase

Promotion:~Promotion is how you advertise your product or service through promotion.It includes advertising,public relations,sales promotion and digital marketing strategies.

What Is USP?

Explanation:~A unique selling point also known as unique selling proposition is the essence of what makes your product or service better than competitors The unique selling proposition must be a feature that highlights products benefits that are meaningful to consumers.

Examples Of Unique Selling Point

Nike is  yet another company known for selling shoes.Yet they are differentiated from toms because they focus primarily on athletic shoes with prominent sponsorships with star athletes.

Explain Different Business Categories?

What Is A Business?

Explanation:~The term business refers to an organization or enterprising entity engaged in commercial,industrial, or professional activities.The purpose of a business is to organize some sort of economic production of goods or services.Businesses can be for~profit entities or non profiit organizations fulfilling a charitable mission or furthering a social cause.

Types Of Businesses?

Sole Proprietorship:~As the name suggests, a sole proprietorship is owned and operated by a single person There is no legal separation between the business and the owner, which means the tax and legal liabilities of the business are the responsibility of the owner.

Partnership:~ A partnership is a business relationship between two or more people who together conduct business.Each partner contributes resources and money to the business and shares in the profits and losses of the business. The shared profits and losses are recorded on each partner's tax return.

Corporation:~ A  corporation is a business in which a group of people acts as a single entity.Owners are commonly referred to as shareholders who exchange consideration for the corporation's common stock.Incorporating a business releases owners of the financial liability of business obligations.A corporation comes with unfavorable taxation rules for the owners of the business.

What Is Swot Analysis Explain?

Explanation:~A Swot Analysis is a simple but powerful tool to evaluate a company strengths,weaknesses,opportunities and threats.Swot Analysis has been described as a “Tried~and~True”tool of strategic Analysis but has also been criticized for limitations such as the static nature of the analysis,the influence of personal biases in identifying key factors,and the overemphasis on external factors,leading to reactive strategies.

Core Elements Of Swot Analysis

1.Strength:~Internal Factor that give you a advantage over competitor For Eg:~{Brand Reputation}

2.Weaknesses:~Internal Limitations that hinder your performance For Eg:~{Limited Product Range}

3.Opportunities:~External Factors that presents potential for growth For Eg:~{Emerging Markets}

4.Threats:~External Factors that could negatively impact your business For Eg:~{New Regulations]

Explain Types Of Business Models?

Explanation:~The term business model refers to a company’s plan for making a profit.It Identifies the products or services the business plan to sell,its identified target market,and any anticipated anticipated expenses.A Business model describes the method your company uses to make profit.

Other Types Of Business Models Are

Business~To~Consumer{B2C}:~A Business model that involves selling products or services directly to individual consumer

Consumer~To~Consumer{C2C}:~A Business Model that involves commerce between private individuals.

Consumer~To~Business{C2B}:~A Business models where consumers provide services or products to businesses.In exchange,consumers receives compensation like discount or payments.

Business~To~Business{B2B}:~A transaction between businesses,rather than between businesses and consumers.It’s a vital part of commerce,and can help businesses collaborate and meet their needs.